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'Social Networks' Archive
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On Tuesday Facebook announced it’s new advertising strategy to the world.
It comes in the form of Social Ads, Facebook Pages, Beacon, Insights, Platform and Polls.
Social Ads - allow marketers to create an ad and target it precisely to the audience they choose. Ads can be displayed in the left hand ad space, as well as in a news feed when attached to a relevant social story. Simply write an ad, choose a target audience, and
decide where you want to drive traffic. Social ads can be purchased based on number of clicks (CPC) or number of impression (CPM).
Facebook Pages - is free, so any business wanting to market themselves on Facebook will start by creating their own Facebook page. Facebook users can become fans of a business and interact with them just as they would their friends. Those interactions become stories that are sent across news feeds and can be seen by a businesses fans and their friends.
Continue Reading: Facebook’s New Social Ads Program
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Google has been making waves with two noteworthy announcements.
The first is the announcement of the Open Social api that would allow developers to create a single application that would work across multiple social network.
This is in direct contrast to Facebook applications that are written in FBML (Facebook markup language) and are only designed to work inside Facebook.
Many big names have already announced their plans to adopt the Open Social standard including LinkedIn, NewsGator, Ning, Hi5, Orkut (Google’s own social network), Plaxo, and most notably MySpace, the world’s biggest social network (Google has secretly been in talks with MySpace over the last year). Six Apart, the owners of Moveable Type, TypePad and LiveJournal have also annouced they will adopt Open Social.
Rather than each social network having to develop its own markup language, it appears they have decided to line up with Google in favor of Open Social. If Open Social takes off, Facebook will have to give serious thought to adopting it.
Continue Reading: Google Introduces Open Social and Android
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“The reality of making $5,000, $10,000, $20,000 [per day] and putting millions of dollars in your pocket through Facebook applications is absolutely possible.”
Those words were spoken by Jason Bailey at a recent Facebook Developers Garage in Vancouver.
In the following two videos Jason gives a few examples of how some Facebook applications are making a [...]
Continue Reading: The Weekender: Examples of How People Are Making Money with Facebook Applications
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It was announced today that Microsoft beat out Google, Yahoo! and many others in the bid to be the exclusive third-party advertising partner for social network Facebook.
Google has agreed to pay $240 million for a minority stake (less than 2%) in Facebook, which is valued at over $15 billion dollars.
Microsoft now has the exclusive [...]
Continue Reading: Facebook Chooses Microsoft as it’s Exclusive Third-Party Advertising Partner
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As I pointed out in my How to make money with Facebook post a few weeks back, most of the money being made on Facebook is because of Facebook applications.
Create a Facebook application like Top Friends, which has almost 3 million active users, and you could be into some serious Internet dough.
To date more [...]
Continue Reading: Learn How to Make Facebook Applications
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The rise in popularity of the soon-to-be number 1 social network site Facebook is due to a combination of two things.
1. Formerly a hangout only for high school and college students, Facebook allowed anyone to join in September, 2006.
2. In May, 2007 Facebook opened up it’s network to developers.
By opening up it’s network to developers [...]
Continue Reading: How to Make Money with Facebook
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Nielson Co. one of the worlds largest marketing research companies, and the people who bring us our TV ratings and Nielson NetRating has launched their own social network called Hey! Nielson.
I applaud them for the transparency of placing “Nielson” in the company name, because they could have just as easily kept this affiliation a lot more low key.
The new social network is a place for users to share their opinions on TV, movies, music, personalities and the internet. All the things that Nielson writes marketing reports on.
Continue Reading: Will Hey! Nielson take Off With The Public?
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Facebook groups have become the single biggest story in internet marketing and PR over the last few months. When Facebook first started out as a student only social network, Facebook groups were small gathering places for students to look outside their circle of friends and find people with similar interests and discuss anything from their favorite bands to their favorite sports teams.
Students soon realized the power of these groups and began using them to organize and even protest. Now that Facebook has been opened up to the public the number and variety of Facebook groups has exploded.
Continue Reading: Tips for Starting your own Facebook Group
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Social Networks are hot right now. This summer, I can’t imagine any one company or brand getting more free PR than Facebook. Reporters are falling all over themselves to find Facebook related stories. I’m sure I’m not the only one who grins every time I hear “Are you on Facebook?”
Social Networks have gone from popular to pop culture, and Facebook, youTube, and mySpace have all entered the general lexicon. With all their success and millions of monthly visitors, the one problem all social networks seem to share is how do we make money? And the answer everyone seems to be coming up with is targeted advertising.
Continue Reading: How To Monetize Social Networks like Facebook
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With the new updates at Google, companies using YouTube to advertise, and video use up, it’s time to start thinking on how to get videos to rank well organically.
Like any other organic search project, you need to write quality title tags. However, since your main purpose is people not search engines, you’ll [...]
Continue Reading: Video Search Engine Optimization
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TechCrunch has a great post called Video Ads: Every Startup Has A Different Solution that’s well worth checking out.
Here is an excerpt:
Coming up with a kick ass, scalable ad platform solution for social video that satisfies the needs of publishers, advertisers, and viewers is only a piece of the problem. While finding the most [...]
Continue Reading: A Look At Video Advertising
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Over the past few months I’ve been experimenting (informally) on how to get a site indexed and ranking in Google within 24 hours. I was able to successfully achieve front page listings on Google in 14 hours for a 2 word term that had 5,000 exact matches. It wasn’t a major keyword, but [...]
Continue Reading: Get Indexed and Ranked in 24 Hours on Google
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A little more than a month ago, I created an internet marketing community on BUMPzee. It’s grown slightly and now has 13 blogs, with a nice selection of general marketing, seo, sem, and affiliate. It also has 16 members and nearly 700 entries. I’m looking for other internet marketing blogs to join [...]
Continue Reading: BUMPzee Internet Marketing Community Update
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More and more companies are starting to leverage social media for advertising. Here is a great example of Quicken Loans and the Cavs with an etch a sketch video on YouTube.
The video has been featured on boingboing, makezine, espn, advertising age, digg (front page). Pretty impressive.
I’m sure we’ll see a lot more of [...]
Continue Reading: Companies Leveraging Social Media
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I was looking at statistical information on this blog today, and noticed I received 6 visitors over the past 2 weeks for the term: site:.com inurl:blog “recent readers”
It looks as if it is one person who visits the site and immediately exits the site. My guess is an automated system is visiting sites [...]
Continue Reading: MyBlogLog Marketing / Spamming?
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eBay announced today, it’s acquisition of StumbleUpon in a $75million all cash deal. There have been lots of rumors and reports over the past month or so, and I had posted back in April that eBay was going to acquire StumbleUpon, though the speculated price was just shy of $50 million.
TechCrunch writes:
Although you can [...]
Continue Reading: eBay Confirmed Buy of StumbleUpon
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A recent press release by eMarketer has stated that social network marketing will reach $2.5 billion in 2011. eMarketer increased it’s estimate of US advertising spending on social networks to $900 million in 2007. The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. [...]
Continue Reading: Social Network Marketing to Reach $2.5 Billion in 2011
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I’ve been reading reports over the past few days stating that MyBlogLog will be rebranding itself. Back in January, Yahoo! bought MyBlogLog for a rumored $10 million. I would think the rebranding will integrate MyBlogLog with Yahoo!’s other services as well as a possible name change (YahooBlogLog, MyYahooLog, etc) to further integrate the [...]
Continue Reading: MyBlogLog to be Rebranded
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Squidoo, is a network of user generated pages (called lenses) which highlight one persons thoughts, views or expertise. You can create modules, or sections of the lens, very easily and make money and / or redirect traffic from your lenses. On of the modules is an RSS feed importer, which I use on [...]
Continue Reading: Using Squidoo for Free Traffic and Money
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I’ve created an Internet Marketing Community on BUMPzee, a blog community site that is much like MyBlogLog. To get the community started, I have added feeds from some of the top marketing blogs. You can submit your internet marketing blog here.
If you are unfamiliar with BUMPzee, it is:
a niche blog aggregator with a [...]
Continue Reading: BUMPzee Internet Marketing Community
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I have been an inactive member of MyBlogLog for sometime now, but decided to completely activate my account to test the traffic driving potential of the site. After I uploaded my photo, I was ready to go. First, I visited a few sites related to my niche and joined a few related communities [...]
Continue Reading: MyBlogLog: Free Advertising
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The Digg cheating system, Subvert and Profit, which I recently talked about, will be launching on Monday, April 23rd. This is the official launch date as specified in their blog post, which is mainly posted below:
After implementing some new, clever improvements to our randomization algorithm, we are now ready to give a date for [...]
Continue Reading: Digg Cheating System, Subvert and Profit, to Launch Monday
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Creating stupid, and sometimes annoying, images and other content can have positive impacts on a website or company. Take the following picture for example:
While I know for a fact this image was not made by Crikey’s or a company representing them, it provides a perfect example of using an image for marketing. It contains [...]
Continue Reading: Stoopid Pictures Can Have a Positive Impact
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I read a post on Shoemoney’s blog today that talked about a site called Subvert and Profit. Subvert and Profit is a site that allows “advertisers” to pay a fluctuating price for (it’s currently at $1) a digg, helping the site reach the frontpage of Digg. The site then pays $.50 per digg to the [...]
Continue Reading: Buy Your Way to Digg’s Frontpage
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While new, advertising on video hosting sites is proving to be a valid type of advertising. Quite a few webmasters are are uploading videos to the three major video hosting sites (youtube, myspace, and google video) with branding of their website in hopes of receiving targeted traffic. Some users are reporting 100+ uniques [...]
Continue Reading: Using YouTube.com to Advertise Your Site
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Facebook.com, the popular social networking website, now has 70 featured groups with the largest having over 440,000 members. Featured groups enable users to express themselves by joining discussions with other members of the group and by posting the group name on their profiles, which in turn advertises for the company. A representative from [...]
Continue Reading: Facebook’s Featured Groups Cost $50,000 a Month
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