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Just over a week ago Aaron Wall of SEOBook.com agreed to do an interview with us.
We thought it might be nice for you, our loyal readers and participaters (new word I just made up) in this blog to ask him any questions you had relating to SEO.
Below are the seven questions and answers [...]
Continue Reading: 7 Questions With Aaron Wall of SEOBook.com
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Here is a short video of Matt Cutts, the head of Google’s Webspam team, discussing snippets.
A snippet is the information that appears about your web site when it appears appears on a search engine results page. A snippet will usually contain your web page title and meta description, but there is more to it than that. In this video Matt uses Starbucks as an example to explain a few things about the information that appears in a snippet.
The one thing to take away from this video, is that no matter how well your site ranks in Google, your snippet can be the deciding factor on whether someone visits your site or not. So the more you know about them them the better…
Continue Reading: Google’s Matt Cutts Discusses Snippets
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As many of you should be aware of by know, Google updated it’s Page Rank last week.
Part of the Page Rank update included lowering the Page Rank of many web sites that were selling links.
By lowering the Page Rank for web sites that sell links, Google tried to do two things…
Continue Reading: How to Sell Links Without Feeling the Wrath of Google
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The “invisible web” is all the web pages that search engines have not indexed. It is estimated that the invisible web is 544 times larger than the visible or indexed web.
The fact that most of the web is not indexed should be very important to internet marketers and SEO’s.
There are probably many web pages that are linking to web sites you maintain that Google has not indexed. These links could be the difference between higher rankings.
Continue Reading: Making the “Invisible Web” Visable
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Late last week I received an email from One Way Back Links that said they have an extra 2 million text links that they need to sell by the end of the month. That sounds like a lot of links.
I wanted to get the skinny on One Way Back Links, so I called the number in the email. I spoke with a guy named Dave who gave me the run down.
What’s the deal?
Just over a year ago One Way Back Links started creating a lot of directories filled with free articles. They now have over 1000 web sites with over 100,000 pages. They sell three different types of links on these pages:
Continue Reading: The 411 on One Way Back Links
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A Google hand-edit is when a Google engineer manually goes through your web site/back links and gives you the ranking that they think you deserve.
If Google finds that your web site violates their webmaster guidelines, you’re web site will probably be penalized.
The importance of avoiding a Google hand-edit
For many web sites the only way to compete for some keywords is by ignoring Google’s webmaster guidelines and buying links. This is because the competition is doing it and it works really well.
Many businesses are in business because of their Google rankings. A penalty due to a Google hand-edit could put them out of business. Web sites that avoid being edited do well for themselves.
Continue Reading: 5 Ways To Avoid a Google Hand Edit
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Google is cracking down on link selling by going after the biggest text link broker, Text Link Ads.
Do a search for ‘text link ads’ in Google and the Text Link Ads web site shows up 43rd. There is no other explanation for a web site with a PR7 not showing up for a search on it’s own name than Google is penalizing it.
Continue Reading: Google Penalizes Text Link Ads
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A client of mine recently asked me if I thought they should write a Wikipedia article about their company.
It may seem like a good idea to have an article about your company in the largest and most popular online encyclopedia. However, like I told my client, there are a few good reasons why many companies should stay out.
Continue Reading: 4 Reasons Not To Put Your Company in the Wikipedia
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I recently purchased an after-market domain from Buy Domains for a project I’m working on.
I believe that I paid much less than I should have because of the age of the domain, which goes back as far as August 2000 according to the Way Back Machine. There are still links coming into the domain that first appeared in 2002.
Having an old history to a domain name and inbound links can drastically increase the value of a domain.
Continue Reading: Intelligent Domain Buying and Selling Tips
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Question: Should SEO professionals get 15% commission on the links they buy for their clients?
Most ad agencies and media buyers make a 15% commission on the media they purchase for their clients. This includes the placement of television commercials, radio spots, print ads, web site banner ads, billboards and more.
Ad agencies and graphic design firms also make a 15% commission on the printing of brochures, magazines, stationary and so on. This commission comes out of what the client pays to the media and printing companies.
Continue Reading: Link Buying vs Media Buying: Where is the 15% Commission?
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This is the sixth part of my SEO for Wordpress series. Previously I wrote about title tags, header tags, filenames, meta description and duplicate content.
Today I am writing about a Wordpress plugin that allows you to modify the default number of posts displayed by the Wordpress loop before it creates a new page.
By default, the number of posts displayed by the Wordpress loop before it creates a new page is the same for all pages that list multiple posts. (ie. home page, category pages, search page)
This can have a negative effect on our SEO efforts because it places less importance on our older posts by putting them a few pages deep.
Continue Reading: SEO for Wordpress Part 6: Organizing Category Pages
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Introduced by Google in 2005 and initially intended to prevent blog and forum comment spam, the rel=”nofolow” tag is used to instruct search engines that a link should not influence the link target’s ranking in the search engine’s index.
Most blog software like Wordpress and some forums use the “nofollow” attribute on links that readers submit.
Individual search engines handle rel=”nofollow” differently:
- Google does not “follow” the link at all.
- Yahoo! does not use the link in it’s ranking calculation, but does “follow” the link and index the page.
- MSN does not use the link in it’s ranking calculation, but there is little data to show whether they “follow” and index the link’s target.
- Ask.com does not support the attribute.
Continue Reading: Everything You Need To Know About rel=nofollow
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This is the fifth part of my SEO for Wordpress series. Previously I wrote about title tags, header tags, filenames and meta descriptions. Today I am writing about duplicate content issues for Wordpress blogs.
What’s Wrong With Duplicate Content?
When search engine bots see duplicate content, they try to determine the original source so that they can choose which version to display in the search results. Duplicate content is often associated with content theft, spamming, splogging (example of splog: http://howtoblog.cc/?p=254) and other SEO bad practices, so it is possible that a site or pages within a site can be penalized.
Continue Reading: SEO for Wordpress Part 5: Duplicate Content
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This is the fourth part of my SEO for Wordpress series. Previously I wrote about title tags, header tags and filenames.
Even though the meta description tag is less relevant for influencing search results than it was a few years back, it can still play an important role in bringing traffic to your site.
Most search engines put the first 190 characters of your meta description tag below the linked title of your page in their search results. If written in a compelling manner, combined with your title tag it may draw searchers into your site.
Continue Reading: SEO for Wordpress Part 4: Meta Description
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This is the third part of my series on SEO for Wordpress. The first two parts were on title tags and header tags.
Filenames Important To Search
Since the filename of a page is an important factor in search engine algorithms it is important that we name our pages appropriately.
Ideally we want the main keywords of our article separated by dashes. For example, a good name for this page would be ‘wordpress-file-names’ or ’seo-wordpress-file-names’.
Continue Reading: SEO for Wordpress Part 3: Filenames
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This is the second part of my series on SEO for Wordpress. The first part was on title tags.
The H1 Tag
After the title tag, the H1 tag is the most valuable on-page asset in influencing the search engines.
Most Wordpress themes have the same H1 tag on every page of the site because there is one header.php file that is used for each page. In this header.php file the name of the blog is surrounded by H1 tags. That will work great for the home page, but not for every other page on the site. For all other pages, we will want to put the title of the page in the H1 tag.
Continue Reading: SEO for Wordpress Part 2: Header Tags
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When redesigning the Virtual Marketing Blog, we ran into a number of issues related to optimizing the site for search engines. One of those issues was the title tag.
The default title that come with Wordpress will likely leave a lot of your pages in Google’s supplemental results because the name of your blog appears at the beginning of each title on every page. By default the blog name appears first then some funny arrow and lastly the name of the post, archive or page. The most important information appears last.
Continue Reading: SEO for Wordpress Part 1: Title Tags
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