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One of the many perks to having a blog with a decent amount of traffic and the word ‘marketing’ in the title is that publishers send you books for free.
In the last month I received Accidental Branding by David Vinjamuri and 2011: Trendspotting For The Next Decade by Richard Laermer who coauthored Punk Marketing. [...]
Continue Reading: Accidental Branding and Trendspotting for the Next Decade
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If you’re like me and you read a lot of blogs and listen to a lot of podcasts then you have probably noticed that there has been a lot of discussions going on about Twitter.
Twitter is quickly establishing itself as an alternative communication medium that may soon become as common as email, instant messaging and blogging. Twitter was designed as a broadcast medium that makes it easy get short text messages out to friends and fans. All you have to do is type a short message, and anyone who is watching your Twitter feed will immediately get the message.
If you want to have a quick peek at what Twitter is all about I recommend trying out Tweetscan. Tweetscan is a search tool, that gives you real time access to public Twitter streams…
Continue Reading: Real Time Twitter Search With Tweetscan
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Todays post is not necessarily about endorsing one companies line of products, but more importantly how internet marketers can use a variety of products and mediums to enhance their internet marketing.
Using design, photography, and video can significantly increase the effectiveness of an online marketing campaign. And now that Google and the other major search engines are embracing universal search, both images and video will begin to have a greater impact on search engine optimization.
Adobe was already a leader in design and photography applications, but when they bought Macromedia in 2005, and acquired Flash, Dreamweaver, Director and Fireworks, they instantly became the leading provider of website creation applications as well. Becoming familiar with the different tools that are available can be useful to online marketers, even if you never plan to be hands on with them yourself.
Continue Reading: Internet Marketing With Adobe Products
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On Jaunuary 7th Jimmy Wales the founder of Wikipedia has launched his latest open source project called Wikia Search.
Wikia Search is currently in Apha and can be found at alpha.search.wikia.com. So far the reviews have been overwhelmingly negative.
Michael Arrington of TechCrunch calls it “a complete let down” and Stan Schroeder of Mashable calls it “miles behind the competition”, I say give it a year or two and see what the open source community can do with search. They have surprised the world with the success of Linux and Wikipedia, so succeeding at search may still be possible…
Continue Reading: Will Wikia Search Ever Compete With Google?
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This book is a great primer on advertising, and media buying across multiple platforms.
Have you ever wondered what a 30 second commercial cost on American Idol ($340,000), or a full color page in Sports Illustrated ($128,683) or what Yahoo! earn from it’s 25 million unique visitors a day ($250,000 - $425,000)?
This book has been thoroughly researched and by comparing old market ideals with emerging technology, gives us insight into what drives these numbers.
Continue Reading: Watch This Listen Up Click Here - Book Review
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