We are excited to announce the launch of our first iPhone application a href=http://www.couponsherpa.comfont style=position: absolute;overflow: hidden;height: 0;width: 0a href=http://www.videnov.com/#1093;#1086;#1090;#1077;#1083;#1089;#1082;#1086; #1086;#1073;#1079;#1072;#1074;#1077;#1078;#1076;#1072;#1085;#1077;/a/fontCoupon Sherpa/a. Coupon Sherpa gives people access to hundreds of in-store coupons for many retailers. Find a coupon you want to use and then show the coupon on screen to the cashier for a [...]
Todays post is not necessarily about endorsing one companies line of products, but more importantly how internet marketers can use a variety of products and mediums to enhance their internet marketing.
Using design, photography, and video can significantly increase the effectiveness of an online marketing campaign. And now that Google and the other major search engines are embracing universal search, both images and video will begin to have a greater impact on search engine optimization.
Adobe was already a leader in design and photography applications, but when they bought Macromedia in 2005, and acquired Flash, Dreamweaver, Director and Fireworks, they instantly became the leading provider of website creation applications as well. Becoming familiar with the different tools that are available can be useful to online marketers, even if you never plan to be hands on with them yourself.
Tax season is fast approaching, and I was impressed to see both TurboTax and H&R Block using internet marketing as a way of promoting their products and services, in two very different ways.
TurboTax has partnered with YouTube and BrickFish to create “Tax Laugh” a unique online video contest.
There are two parts to this contest. The first is to submit a funny tax related video for chance to win $10,000 and open for comedian Joy Moh.
The second part of the contest is the “Taxlaugh Promoter” campaign, where TurboTax has created incentives for internet promoters to take an active role in driving Word-of-Mouth about the contest.
One of the most staggering statistics from the 20 internet marketing statistics I posted about a couple days ago is that 61% of online consumers are more likely to shop online with a retailer that offers free shipping than one that doesn’t.
This statistic should be a wake-up call to retailers that don’t offer any type of free shipping. Those who aren’t offering free shipping might might want to consider increasing their prices slightly so that they can offer free shipping to their shoppers.
Last week I asked my sister-in-law what she looks for when shopping online. She quickly responded, “I like to shop at places that have free shipping.”
Internet marketing has proven to be very effective when it comes to promoting social, charitable, and environmental causes, and blogs have played a major role in making this possible for marketers who are on a small budget.
Blog Action Day is a great example of an initiative with next to no funding, that has gone viral by asking bloggers to do what they do best, talk passionately about a subject.
Blog Action Day was started by Collis Ta’eed, Leo Babauta, and Cyan Ta’eed based on the idea of how great it would be if bloggers all around the world were talking about the same issue on the same day. All three are passionate about the environment, and they knew it was a popular subject, so they decided to make the environment the theme for Blog Action Day 2007.
Collis Ta’eed wrote a great post on the NorthxEast blog that describes in great detail how Blog Action Day got started.
He describes how they turned an idea into a global internet campaign in less than three months.
With the release of Halo 3 fast approaching, I thought I’d take a look at how Microsoft and Bungee used the internet to promote the third iteration of its most popular title.
Microsoft and Bungee followed a 5 Phase campaign, involving both online and offline marketing. It started with a TV ad that aired during Monday night football called “Starry Nights”.
The commercial was soon uploaded to youTube, and has received 3,781,245 views at the time of this posting.
Coupons can be an excellent way to drive sales, but it takes more than just making the coupon to realize the full effect. Below are some ways of distributing the coupon code, which will in turn increase sales during and after the promotion…
