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Clickable, maker of a web-based dashboard to help advertisers steer their online marketing campaigns, has closed on a $3 million series A financing round led by Pequot Ventures and Union Square Ventures.
The sites software lets advertisers track and analyze online campaign spending, performance, as well as set up automated alerts to be informed as conditions [...]
Continue Reading: Clickable Lands $3 million in Funding
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The Search Anyway Blog is a search engine marketing and SEO blog run by the Search Anyway team, which is a PayPerClick search engine.
The blog is pretty well done and it has a great balance. There are news releases but also opinion, research, and other posts. There is also a great balance between [...]
Continue Reading: SearchAnyway PPC Blog Review
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Last week, Yahoo decreased the number of characters on paid search campaigns. Announced on their blog, ad descriptions longer than 70 characters on Yahoo in the U.S. will now be cut short.
The switch was because:
[Yahoo] found that ads written more concisely give users a better experience and perform better for advertisers. When users are [...]
Continue Reading: Shorter Descriptions on Yahoo
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It’s fairly well-known that Google’s sponsored results ranking factor is: Bid X Click through rate X Landing page quality. Bid and CTR are weighted much more heavily than landing page quality. Terms that are high-volume and well sought after can be $5/click or higher, so how can you compete against the “big guys” [...]
Continue Reading: Writing Effective Adcopy for Discounted Google PPC Traffic
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BidVertiser is a category-based Pay-Per-Click advertising network and they seem to have a great grip on the industry - especially by ordering a review on this blog. They were also kind enough to offer a referral link, which gives anyone who signs up $20 in free clicks.
Overall, the site was great. The tabs [...]
Continue Reading: BidVertiser for Advertisers
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Has eBay forgotten the phrase “quality over quantity?” It seems Google is letting them have a standard advertisement then filling in a blank with the searched keyword. I never knew I could bid on so many things at eBay!
Seriously eBay (and Google). What we have here is horrible advertisement targeting, which is [...]
Continue Reading: Horrible and Offensive Ad Targeting by eBay / Google
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An Inside Adwords post this week covered the update of the Adwords Editor, Google’s free downloadable application for managing AdWords campaigns. The highlights from the blog post read:
Today, we’ve released version 3.5 which includes support for image ads, campaign targeting by region and city, and a drag-and-drop feature that makes it easier to move [...]
Continue Reading: Google Adwords Editor 3.5 Released
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LookSmart, In a press release today, announced the addition of contextual advertising.
With the addition of contextual, LookSmart is the only company to offer publishers a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any other ad network relationships.
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Contextual advertising completes the first phase of LookSmart’s comprehensive AdCenter [...]
Continue Reading: LookSmart Adds Contextual Advertising
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I’ve never used abrite until recently, but decided to give them a try, because a number of keywords I was targeting were going for over $5 per click on adwords. I signed up (was charged nearly $5 to activate my account) and created a few ads. The ads were for a client, who runs a [...]
Continue Reading: Adbrite Fails To Impress
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Sources are reporting that Google confirmed
today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers [...]
Continue Reading: Google to Acquire DoubleClick
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I am routinely asked for alternatives to Google Adwords, but I can usually only think of a few off the top of my head. However, I recently came across a nice list of Adwords alternatives on John Chow’s blog. The list is broken up into a few categories and contains 130 companies.
Why would [...]
Continue Reading: Alternatives to Google Adwords
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In a business.com press release, the company has announced a partnership with The Wall Street Journal to provide pay per click advertising on The Wall Street Journal Online.
“We are excited to partner with WSJ.com to deliver relevant, business-focused advertising on its search page results,” said Jake Winebaum, CEO of Business.com. “The addition of WSJ.com to [...]
Continue Reading: PPC Comes to The Wall Street Journal
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