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Everyone’s talking about SEO: do this, do that, create good content…
You see…today, in order to succeed in internet business; it is NOT ENOUGH to create good content. Yeah, that’s right, it is NOT ENOUGH to create good content.
You have to go beyond creating good content, you need to create entertainment, but not to the price [...]
Continue Reading: 3 Not-So-Known Ways to Entertain Your Audience
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Hyudai has just launched a new ad campaign, and instead of featuring its cars it has opted for an honest and somewhat sarcastic approach to marketing itself.
The “Think about it” campaign is challenging people to think about what really makes a good car and to also reflect on how cars are being marketed to them.
The campaign by Goodby, Silverstein & Partners will include online, print, out of home, and TV ads, as well as the web page www.thinkaboutit.com.
Continue Reading: Lattes vs. Airbags “Think About It”
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Here is the final version of the partial user generated - partial Google staff created Gmail video.
The video is far from polished, and isn’t trying to deliver some finely crafted corporate message. It’s simple, fun, and after being online for only 2 days has 1.4 million views and growing.
This is a great example of what can happen if you invite your audience to participate.
Continue Reading: Google Gmail Behind the Scenes Video
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Since redesigning this Internet marketing blog, we’ve received numerous comments about our animated favicon.
A favicon is a 16×16 pixel icon that is displayed in the address bar, on tabs and in bookmark lists of your browser.
In this post I will show you how to put a favicon that animates on your web site.
Continue Reading: How to Create an Animated Favicon
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There has been a lot of buzz over the last couple days about Seth McFarlane (creator of Family Guy), and Raven Symone, (star of the Disney’s That’s So Raven) deciding to use Google Adsense to distribute their original video content. Seth McFarlane is planning on creating 50 animated shorts and Raven Symone is producing a series of short “how-to” videos. The videos will appear in a video box on a targeted webpage that the viewer will have to click to play. Each video will be accompanied by banner advertising and either a pre-roll or post roll video ad. There has not yet been any mention of product placement, or specific brands tied to the project.
Continue Reading: Using Google Adsense to Distribute Video
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Time is running out to enter the latest user generated ad contest. The deadline is August 6th. The top 15 will be voted on by the public starting August 26th. The top 5 will be seen on TV and the winner will receive $57,000. Is the user generated ad just a trend, or is it on its way to becoming a standard advertising practice?
At this point there doesn’t seem to be a lot of online buzz around this campaign unless of course you visit youTube.
Continue Reading: Heinz Top This TV Challenge
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MSNBC.com is partnering with Pulse 360’s Publisher’s Vertical Network (PVN), to launch a MSNBC.com Politics and a Today Show advertising network. Both networks will offer a combination of content, advertising and sponsored links.
They are touting this as an alternative to Google’s Adsense for small online publishers that want to increase their revenue and “enhance their webpage”. They are offering a variety of content and advertising formats including; video boxes, stories boxes and sponsored link boxes.
Continue Reading: Should you Switch from Adsense to MSNBC.com’s New Ad Networks?
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You may soon notice something is different in the candy aisle. The new Smarties boxes are now all white.
Continue Reading: Design the Next Smarties Box
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