Burger King pulled a stunt on it’s customers by telling them that the Whopper was discontinued and no longer on the menu.
Crispin Porter + Bogusky filmed the whole thing and turned the stunt into a TV ad and a 7 minute long viral video documentary.
What I find most fascinating, is that when customers are confronted with the idea that they can no longer order a Whopper, they immediately recall their childhood memories of Whoppers.
This is almost eerie proof of author Clotaire Rapaille’s theory that children form the majority of their “culture codes” before the age of 7. If you haven’t read his book “The Culture Code“, I highly recommend it.
The people in this video are still eating at Burger King today, because their parents brought them there as kids, and “The Whopper” has become their “code” for “fast food burger”. The later part of the video proves this even further. When customers are presented with similar replacement burgers from Wendy’s and McDonalds, the customers reject them as inferior.
This 7 minute video intended for internet distribution, is perhaps more of a documentary than even Burger King intended.
Whopper Freakout Commercial
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