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ValueClick Inc’s (VCLK) Commission Junction, one of the most well-known affiliate networks, has announced the release of Web Services APIs for their publishers. The new APIs, Publisher Commission Report and the Real-Time Commission Report, enable publishers to pull daily and real-time commission data respectively in the specific formats they need to move their businesses [...]
Continue Reading: CJ.com Releases API, Web Services Center
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Wikipedia defines viral marketing as:
marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Continue Reading: Viral Marketing 101
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Microsoft has announced that it as acquired AdENC. AdECN serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising. It has about 30 employees and is based in California.
Continue Reading: Microsoft Acquires AdECN
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