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Todays post is not necessarily about endorsing one companies line of products, but more importantly how internet marketers can use a variety of products and mediums to enhance their internet marketing.
Using design, photography, and video can significantly increase the effectiveness of an online marketing campaign. And now that Google and the other major search engines are embracing universal search, both images and video will begin to have a greater impact on search engine optimization.
Adobe was already a leader in design and photography applications, but when they bought Macromedia in 2005, and acquired Flash, Dreamweaver, Director and Fireworks, they instantly became the leading provider of website creation applications as well. Becoming familiar with the different tools that are available can be useful to online marketers, even if you never plan to be hands on with them yourself.
Create influential images with Adobe Photoshop
When it comes to online marketing and advertising, a well chosen image can be used to make a strong first impression, and can play a major factor in whether someone sticks around and explores what you are offering on your website. Most professionals photographers and designers use Photoshop for color correcting and manipulating their images. A talented user, can take an average photo and turn it into something memorable. Photoshop is also useful for simple tasks like cropping, resizing, and saving images for the web. Creating strong images starts with good photography, but choosing which images to use, and paying close attention to details like color and composition are just as important.
Create Ebooks, Press Releases, and Presentations with Adobe Acrobat
Adobe Acrobat has been used by publishers for years, and it is now becoming a standard format for distributing ebooks, press releases, presentations and various marketing materials online. Anytime you want to send someone a document with both text and graphics, .pdf is probably a good option. As long as the person you are sending it to has the free Adobe Acrobat reader, they will be able to see your document the way you intended it to be seen. You can also embed flash videos into .pdf files and with the new Acrobabt 3D, you can even embed 3D models.
Create Online Video With Adobe Premiere and Flash
Adobe Premiere is the perfect tool for creating short promotional videos. Similar to selecting great photos, editing is all about choosing what to keep and what to throw away. Premiere is a great place to fine tune your videos and add music and titles. After you are finished editing you can export it to a flash file for playback on the internet. I personally use Final Cut Pro for editing, but Adobe Premiere is where I first learned to edit, and Adobe Premiere is a vary capable editor that is considerably cheaper.
The one new application that I am exited to watch is Adobe AIR. Air will allow web developers to build rich Internet applications that act like desktop applications and run across operating systems. Pownce or Ebay desktop are two early examples of AIR applications.
Please feel free to comment below on what products you use to augment your online marketing campaigns. I’m especially in any shareware and open source applications that people are using.
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