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Adbrite Fails To Impress

I’ve never used abrite until recently, but decided to give them a try, because a number of keywords I was targeting were going for over $5 per click on adwords. I signed up (was charged nearly $5 to activate my account) and created a few ads. The ads were for a client, who runs a popular arcade site.  One of my biggest frustrations, was that the calculator was completely off.

adbrite calculator

The calculator stated that I would be using my daily budget with what seemed little troubles.  However, after the advertisement when live, I noticed my conversion rate was 0.01% and that I was getting 0 to 2 clicks per day.

My next major frustration with adbrite was their lack of communication.  They do not send emails to advertisers when their campaigns are live after being approved and because of this, advertisers could be running up a large bill without knowing.

One of the positive points of adbrite is their conversion tracking tools are much less obtrusive than Google Adwords conversion tracking tools.

NOTE: This was a rewrite of a post lost due to hosting related issues.


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       Posted in: Advertising, Pay Per Click
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
April 25, 2007       
 
 
   
  Comments (1)  
 

[...] an email stating my advertisement has been approved and is now live. That is perfect. One of the biggest problems with Adbrite is the fact they don’t send an email when your ad is live, so you are unknowingly spending [...]

       Virtual Marketing Blog: A Professional Internet Marketing Blog June 7, 2007        
 
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