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Statistics should be very important to every internet marketer. That’s why this internet marketing blog has decided to provide it’s viewers with relevant internet marketing and e-commerce statistics on a regular basis.
Every few weeks we will provide you with a list of the latest statistics from some of the top research and survey companies like Jupiter Research, Forrester Research, DoubleClick and more.
20 internet marketing statistics
1. US online holiday retail sales will grow to over $39 billion in 2007, a 20% increase over 2006.
2. A record 126 million users will buy online this holiday season, a 6% increase over 2006.
3. 70% of leisure travelers book at least some of their personal travel online.
4. 52% of leisure travelers purchase all or most of their personal travel online.
5. 61% of online consumers are more likely to shop online with a retailer that offers free shipping than one that doesn’t.
6. 18% of online consumers said that they plan to spend more on gift cards in 2007, compared with in 2006.
7. 33% of online retailers plan on investing more in live chat in 2008.
8. 53% of online retailers are planning to enhance their guest checkout process in 2008.
9. 80% of online retailers are planning to add alternative images to product detail pages in 2008.
10. 72% of online retailers plan on incorporating lifestyle photography into their sites.
11. 63% of online retailers plan on integrating customer ratings and reviews into their sites.
12. The top 10 e-commerce web sites, measured by the number of unique visitors is Amazon.com, Walmart, Target, JC Penny, QVC.com, Sears.com, Overstock.com, eBay Express, Kohl’s and Macy’s.
13. 53% of car shoppers start shopping online.
14. 71% of online shoppers browse multiple stores prior to making a purchase.
15. 42% of online shoppers in the US use comparison engines.
16. 53% of online shoppers surveyed ranked discounts or exclusive offers for members as the most important feature of Frequent Buyer/Loyalty Programs.
17. 6% of all retail sales in 2006 were online sales.
18. 10 percent of all clothing sales in the US are expected to occur online.
19. Online sales rose 29 percent in 2006 to over $146 billion.
20. Online sales are expected to climb 19.1% to $174.5 billion in 2007.
Sources:
JupiterResearch Expects US Holiday Online Retail Sales to Exceed $39 Billion this Year (1,2)
JupiterResearch Finds Half of Leisure Travelers Now Purchase All or Most of Their Personal Travel Online (3,4)
Forrester Research: 2007 Online Holiday Retail Sales To Hit $33 Billion (5,6)
As Shoppers Become More Web-Savvy, Online Retailers Up the Ante, According to Shop.org and Forrester Research (7,8,9,10,11)
Hiwise (12)
DoubleClick (13)
DoubleClick Performics Survey (14,15,16)
Online sales spike 19 percent (17,18,29,20)
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